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Tips to Improve Look and Feel of your Website

Knowing a bit of colour psychology and symbolism is key to knowing which colours affect people in certain ways. colour perception is linked strongly to feelings and emotions including happiness, sadness and lust.

Colours can also demonstrate contrast and emphasise sections of a webpage that you may want the user to see including a promotion box or a buy now button.

Here’s a few of the most popular colours and what they make people feel like.

Yellow could be linked with danger, hope, friendliness and finances. used in moderation, it can be used to highlight sections on a webpage.

Green is a good colour to use to create a relaxed and calm website, it’s linked to nature, jealousy, money and the organic.

Blue is linked to business, strength, water and harmony and the paler blues could be used in website design to create a cool effect.

The colour blue is linked with confidence, loyalty and coolness. it is the most well-used colour in the world and it is used by numerous companies to create a feeling of confidence and strength.

Black is linked to feelings of mystery and refinement. A really popular colour in design and photographic web sites, it could be used to effectively contrast and liven up other colours.

Green is linked to organic, nature and relaxation. The paler shades of green can be used to give a relaxed feel to a website.

Just like green, brown is associated with nature, calm and relaxation. there is a trend to use wood textures as a background to give the feel of organics and the environment.

Light grey is commonly used to create shiny effects in web design. The colour can be associated with elegance, stability and boredom.

The colour orange is extremely young although also warm, stimulating and friendly. used in sites, it’s also welcoming.

Grey is a popular colour for backgrounds for sites. like black, it’s perfect for emphasising images and it creates perfect contrast between colours.

Colour’s role is not just to make the website look nice, it can evoke feelings and emotions from the target audience. choosing colours that annoy the user can have detrimental effects on your site, whilst cleverly choosing might mean that the site lives up to user expectation.