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Category Archives: Web Design

Website Database Design

There are several companies that provide website database designing. They have a professional approach and a team of programmers that work on website database design. Knowledge of programming is essential to set up web databases. In addition, security measures need to be considered and integrated to prevent loopholes. These website database design companies provide suggestions and tips for setting up databases, as well as install the appropriate security measures.

A wide variety of database languages are available to choose from such as MySql, SOL server, Access and so on. MySql is the most widely used database language. It is an open source language. The selection of database design is dependant on the infrastructure of the company and its website.

The database management system is of two types: the server database and the desktop databases. The basic factor that differentiates these databases is their user applications. A server database is aimed at multi-user applications, whereas a desktop database is for single-user applications. Therefore it is important to have a clear understanding of your business type and its requirements, as the database selection depends on it. In summary you should discuss and evaluate the following points with the Website Database Design Company before selecting the database type :

The availability of hardware and the budget available for additional purchase.
The frequency at which the online data would be modified and the source responsible for its modification.
Server selection is also dependant on who the data maintainer is.
The database users and the tasks performed by them influences the database type needed.
Who is the resource held responsible for giving IT support to the database.
It is to be calculated whether a data access facility is provided over the Internet, and the required level of access should be supported.

Always be aware to avoid some commonly made mistakes in database designs. Some of them include deficiency of testing, improper documentation, low quality of web designing, and no usage of storage process for accessing the data. These complexities are better taken care of by a good database management company so that you can concentrate on core issues of your business.


Design Web from a Customer Perspective

Most of us have little time and are using what precious little time we do have to find what we already know we want. An impressive flash introduction doesn’t help because it is more about advertising or showing off some technical bells and whistles. That doesn’t impress me; I just want to get to the information that I am looking for: “skip intro”. What about you? What do you do when you land on one of these pages?

Website design is more art than science in my view, It is about stepping into the website visitors shoes and asking yourself, how usable is this for my customer? Can they find what they are looking for quickly? How many steps do they need to take to get to their information?

Of course the first step in this process has to be analysing the typical end users needs. What exactly is the problem they are trying to solve and how can we direct them to the information they need? How much information do they need? How do we know that our language is correct (for example communicating with a teenager requires different language to that used to communicate effectively with retirees). I know that this is an extreme example, but serves to illustrate the point. There have been many studies done into the way website users scan for information and the patterns that their eyes typically follow. I recommend that anyone considering website design familiarise themselves with these studies.

I want to emphasise a quick point. Note that I said that website visitors scan the web. That’s right. Studies have shown that people tend not to read a web page as much as scan for the information they need. Typically this happens in an “F” pattern, scanning across the top of the page first, then down the left and across the middle of the page.


Tips to Improve Look and Feel of your Website

Knowing a bit of colour psychology and symbolism is key to knowing which colours affect people in certain ways. colour perception is linked strongly to feelings and emotions including happiness, sadness and lust.

Colours can also demonstrate contrast and emphasise sections of a webpage that you may want the user to see including a promotion box or a buy now button.

Here’s a few of the most popular colours and what they make people feel like.

Yellow could be linked with danger, hope, friendliness and finances. used in moderation, it can be used to highlight sections on a webpage.

Green is a good colour to use to create a relaxed and calm website, it’s linked to nature, jealousy, money and the organic.

Blue is linked to business, strength, water and harmony and the paler blues could be used in website design to create a cool effect.

The colour blue is linked with confidence, loyalty and coolness. it is the most well-used colour in the world and it is used by numerous companies to create a feeling of confidence and strength.

Black is linked to feelings of mystery and refinement. A really popular colour in design and photographic web sites, it could be used to effectively contrast and liven up other colours.

Green is linked to organic, nature and relaxation. The paler shades of green can be used to give a relaxed feel to a website.

Just like green, brown is associated with nature, calm and relaxation. there is a trend to use wood textures as a background to give the feel of organics and the environment.

Light grey is commonly used to create shiny effects in web design. The colour can be associated with elegance, stability and boredom.

The colour orange is extremely young although also warm, stimulating and friendly. used in sites, it’s also welcoming.

Grey is a popular colour for backgrounds for sites. like black, it’s perfect for emphasising images and it creates perfect contrast between colours.

Colour’s role is not just to make the website look nice, it can evoke feelings and emotions from the target audience. choosing colours that annoy the user can have detrimental effects on your site, whilst cleverly choosing might mean that the site lives up to user expectation.


Choosing Colours in Web Designing

Colours don’t only bring up emotions and feelings that could influence how a site is seen but they can also be utilized cleverly to point users in the direction of certain sections of your web site.

Every single colour that you can think of can be used on the web these days, so picking the correct colours can be a huge task. here is a fast summary of how some colours can evoke certain reactions.

Black is linked with power, elegance, riches and mystery. in design, it can be very effective with livelier colours to create good contrast.

White is associated with cleanliness, simpleness, calm and purity. used in abundance in websites, it can convey style and demonstrates that the website’s content is strong enough to stand-alone without a strong visual aid.

With connotations to lust, annoyance, fire and power, red, used lightly, can be a good way to direct the user’s attention to a certain area.

The colour black can be related to death, mourning, power and style. many rock bands use black as their predominant colour due to its associations with death and evil.

Yellow summons thoughts of summer, joy and optimism. it’s a colour that could be overwhelming and if used in conjunction with black, it creates a warning feel.

Like yellow, red is associated with love, sex and energy. it can also be overpowering if overused, but its exciting to attract attention.

Grey can be linked to respect, humility, decay and boredom. it is used a lot to mould shiny gradients in designing web sites to give a professional, futuristic feel to a web-site.

Orange is related strongly to spirituality and healing. it is the colour that represents Buddhism and its a calming energy about it. it is a bold colour that is not as bright as yellow yet not a deep as red.

Orange is extremely youthful although also warm, stimulating and friendly. used in web sites, it’s also welcoming.

Grey is a popular background colour for sites. just like black, its excellent for highlighting images and it creates excellent contrast between colours.

Finally, when choosing colours for designing for the web, thought should be given to the way it can potentially affect users. The choice of colours may look commendable or meet the brief, although will it put users off? by making simple changes, like changing the buy now button to a lively colour may generate more sales. Serious thought and consideration can mean the difference between failure and success.


eCommerce Web Design Goal

When you go for designing an e-commerce website you should have certain goals and priorities in your mind. You can ask yourself if you want to make a brand and position your company or if you want your website visitors to call you and visit you physical store. To generate high revenue within short span of time could be another goal. Your goals and priorities can be various.

Unfortunate the fact is that, in most of the ecommerce web design we usually don’t get achieve many of these goals. Or you can rather say that many of them are poorly prioritized or misunderstood as a whole. But making it a customer oriented website can change the whole outlook of your business website. So prioritize this as well.

Three guiding factors for Smart eCommerce

If you want to achieve your goals you should take into consideration of these three factors:

Your target

There should be some uniqueness in your site. Which simply means the benefits, features or services you are offering should be different from what your competitor are giving. This will give you a definitive edge in the competition. Distilling your unique value proposition (USP) and communicating it quickly and clearly on your Website is the first element of profitable ecommerce Web design.

You Should Understand Your Target Audience

An essential part of any business is to understand your market, and Online business is no exception here. You should design your web site for your target audience not for yourself. Your website style and content should be reflected in the context of your customers’ immediate needs and desires.

Achieving a Defined Objective

Once you’re satisfied with what you have done till now then its time to communicate your USP to the target audience. You should then concentrate on your sales process. For this you can analyze the mechanism of your sales channels, provide the necessary educational steps and requisite product information. And finally design a Website that optimizes action while eliminating disruption, because ecommerce web site works on “One Second Principle”. According to this principle, on the Internet you have only one second to make a powerful impression, one second to establish your professionalism and start building trust and one second to generate the interest of your target audience. So work accordingly and make it easy for customers to buy from you.


Do It Yourself Vs Professional Website Design

If you have asked around at your work place, or amongst your friends and family you no doubt have heard stores about one or more people that are already generating income through one or more online ventures. Question further, and you will hear of several options for having your website developed. Do it your self? Pay the kid down the block a few bucks to do it, or hand the job to a professional website design and development service. Take your pick.

That “Professional” Look

The benefit of the first two options listed are cost savings. Of course, the do it yourself plan is the cheapest and the kid down the block is next cheapest. Before you make any rash decisions though, you should take a few things into consideration. Look at some random websites in the same business genre that you are considering entering. You may notice that some are obviously better quality than others. In fact, the best of them all have a “professional” look to them.

Page Ranking Matters

This is because, you guessed it, they were done by a professional web design company. Also, you may notice that they appear prominently on the search engine pages. That is, that they are on the first page and on or near the top, when what ever it is that you are looking for is entered into the search engine.

Ask a Profesional Web Site Designer

This is because they have been rated optimally by Google and it all has to do with SEO or “search engine optimization”. If you want to know more about what you can do to have your web site positioned above your competitors, ask a professional web site designer, because it is their job to know all of these things.


Consider These Things When Pick A Web Design Company

Delicate Creative Design Work

To many people, web design in itself is somewhat of a mystery. Perhaps they feel that a web designer simply pushes some keys on his or her computer and “poof” it is done. The truth is however, that there are a multitude of creative design choices and decisions that go into the making of a website.

Commercial Considerations

Along with the creative design decisions, there are more than a few business decisions that have to fall into place also. This is because, web design is really a highly refined style of commercial art in many ways. In the end, what a web designer produces in most instances, has to inspire the person that sees it to purchase or use something.

Good Verses Great Web Design

Along with all the graphic art that goes into web design, there is most often a good amount of text that has to be written. This text, or “short stories”, also have to inspire the reader to buy or use something as well. So, can anyone do web design? The answer to that is yes, but not just anyone can do “commercially effective” web design.

Reputation Counts

Look for a web design company that has a well established track record behind them. This means that you will want to see examples of their previous work. Also, it is advisable that you choose a web design company that has already done websites in your business genre as well. Lastly, like a good hair stylist, you can expect to pay more for the services of a seasoned professional.


Common Tips on Web Design

It Takes Money to Make Money

If you plan on making any amount of money off of your website then it would be reasonable to expect that it may take some level of initial cash outlay. This is not in all cases, because if you are having a web designed just for fun, or amusement then that should be what takes priority, fun and amusement.

Time is Money On the Internet

The Internet is truly a business horse race and every day that your website is not generating a profit, is a day that you are falling behind. This mean that you are well advised to seek out the services of experienced web design professionals to assist you with your project. You can choose to learn as you go and do the web design work yourself, but you have to understand that that is going to eat up precious time that you could be making money.

Work With Professionals

Experts in web design have the previous experience that it takes to design and launch a successful website, that is if you select a true professional to do your web design work. This means that you will want to see some previous work that any prospective designer has done before you hand over the job to them.

Dont Let Junior Do the Job

The biggest mistake you can make, is to trust your job to a young relative or neighbor that has recently acquired the necessary software and wants to use you as a guinea pig. Let them practice on simple amateur jobs, that won’t have a negative financial impact on your enterprise rather than your website that you are counting on to make you money.


Tips to Pick Web Designer

Select your marketplace – Do you want a local web designer or an overseas? If you would feel more comfortable working with your designer, then a local designer is for you. You can provide better backup and able to meet face to face to discuss your project.

If you are a bit budget conscious, then it is make sense to choose one web designer from overseas. Getting quotes from designers is not difficult at all. If you know exactly what you are looking and can explain them clearly in writing, you can save a lot.

Where to find – To find a list of local web designers, consult the yellow pages of that place. You can do a web search or check out related directories. For overseas designers, visit websites, compare the quotes and choose the best.

Don’t get confused between web designer and graphic designer-Although the basic design principles are same, there are a whole host of additional factors that a web designer has to take into account while designing a website. Design should be carried out keeping wider application of the internet and usability in mind.

Decide on your budget and make it realistic – Don’t feel compelled to go with the highest quote. Often for a small company, it can be difficult to know what the web budget should be, without knowing the rates. Before you choose a designer, it might be worth clarifying an hourly rate for any additional work.

He should be a good communicator – A good designer should listen to any concerns you have and do their utmost to ensure you feel happy and confident throughout the project.

Draw up a shortlist – You can do this by visiting their websites, getting a feel of what they are looking for and what is your objective. You can question them about the technicalities, about the clients they work for- if necessary.

Get references – Any established web designer will be able to provide references he has been successfully working for. Ask them through email for your satisfaction.

Now you have a fixed price, references and confirmed timescale for your project. It is time to appoint a web designer.


Structure of SEO

With the World Wide Web becoming the single most important source of information for a fast growing multitude of information seekers worldwide the critical importance of structure has been on the rise. Today most information providing portals would agree without batting an eyelid that any attempt to sidestep the vital place of structure in the portal’s growth is doomed to fail.

Structure evolved gradually with the growth of the Internet and its use. A more elementary definition of structure would be what we knew as ‘internal linking’ but structure as it is viewed today, has a much larger dimension and scope. Today, a portal defines its vision and objectives through its structure of which internal links are just a part. Internal linking is the easiest SEO process that a portal can undertake as it is based on the most essential aspect of the portal which is to link its pages meaningfully. A structure is how the various pages relate to each other and the structure of links between these pages.

Any structure has to be designed in a way that the search engines can easily read the information held by the structure and visitors are able to easily navigate around the portal or website. For instance many e-commerce portals use a structure where the home page links to all the different categories that further link to their related sub-categories. The ranking of the pages reflected on the home page reduces as one goes further down through the pages in the sub-categories. However smaller websites link each web page to the other and this way the page rank flows more evenly throughout the website as it is smaller and easy to manage. There are other websites that use a mixture of the above two methods to spread the page rank around the site as evenly as possible.

From the perspective of a search engine an important part of internal navigation is the anchor text that is used to link the pages together. In order to ensure that the link text is relevant to the information on the page the portal or website must use keywords within the internal links as much as possible. This ensures the dual purpose of helping visitors understand what the site or portal is all about while also informing the search engines about the structure of the portal or website.