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Monthly Archives: May 2017

Choosing Colours in Web Designing

Colours don’t only bring up emotions and feelings that could influence how a site is seen but they can also be utilized cleverly to point users in the direction of certain sections of your web site.

Every single colour that you can think of can be used on the web these days, so picking the correct colours can be a huge task. here is a fast summary of how some colours can evoke certain reactions.

Black is linked with power, elegance, riches and mystery. in design, it can be very effective with livelier colours to create good contrast.

White is associated with cleanliness, simpleness, calm and purity. used in abundance in websites, it can convey style and demonstrates that the website’s content is strong enough to stand-alone without a strong visual aid.

With connotations to lust, annoyance, fire and power, red, used lightly, can be a good way to direct the user’s attention to a certain area.

The colour black can be related to death, mourning, power and style. many rock bands use black as their predominant colour due to its associations with death and evil.

Yellow summons thoughts of summer, joy and optimism. it’s a colour that could be overwhelming and if used in conjunction with black, it creates a warning feel.

Like yellow, red is associated with love, sex and energy. it can also be overpowering if overused, but its exciting to attract attention.

Grey can be linked to respect, humility, decay and boredom. it is used a lot to mould shiny gradients in designing web sites to give a professional, futuristic feel to a web-site.

Orange is related strongly to spirituality and healing. it is the colour that represents Buddhism and its a calming energy about it. it is a bold colour that is not as bright as yellow yet not a deep as red.

Orange is extremely youthful although also warm, stimulating and friendly. used in web sites, it’s also welcoming.

Grey is a popular background colour for sites. just like black, its excellent for highlighting images and it creates excellent contrast between colours.

Finally, when choosing colours for designing for the web, thought should be given to the way it can potentially affect users. The choice of colours may look commendable or meet the brief, although will it put users off? by making simple changes, like changing the buy now button to a lively colour may generate more sales. Serious thought and consideration can mean the difference between failure and success.


eCommerce Web Design Goal

When you go for designing an e-commerce website you should have certain goals and priorities in your mind. You can ask yourself if you want to make a brand and position your company or if you want your website visitors to call you and visit you physical store. To generate high revenue within short span of time could be another goal. Your goals and priorities can be various.

Unfortunate the fact is that, in most of the ecommerce web design we usually don’t get achieve many of these goals. Or you can rather say that many of them are poorly prioritized or misunderstood as a whole. But making it a customer oriented website can change the whole outlook of your business website. So prioritize this as well.

Three guiding factors for Smart eCommerce

If you want to achieve your goals you should take into consideration of these three factors:

Your target

There should be some uniqueness in your site. Which simply means the benefits, features or services you are offering should be different from what your competitor are giving. This will give you a definitive edge in the competition. Distilling your unique value proposition (USP) and communicating it quickly and clearly on your Website is the first element of profitable ecommerce Web design.

You Should Understand Your Target Audience

An essential part of any business is to understand your market, and Online business is no exception here. You should design your web site for your target audience not for yourself. Your website style and content should be reflected in the context of your customers’ immediate needs and desires.

Achieving a Defined Objective

Once you’re satisfied with what you have done till now then its time to communicate your USP to the target audience. You should then concentrate on your sales process. For this you can analyze the mechanism of your sales channels, provide the necessary educational steps and requisite product information. And finally design a Website that optimizes action while eliminating disruption, because ecommerce web site works on “One Second Principle”. According to this principle, on the Internet you have only one second to make a powerful impression, one second to establish your professionalism and start building trust and one second to generate the interest of your target audience. So work accordingly and make it easy for customers to buy from you.


Do It Yourself Vs Professional Website Design

If you have asked around at your work place, or amongst your friends and family you no doubt have heard stores about one or more people that are already generating income through one or more online ventures. Question further, and you will hear of several options for having your website developed. Do it your self? Pay the kid down the block a few bucks to do it, or hand the job to a professional website design and development service. Take your pick.

That “Professional” Look

The benefit of the first two options listed are cost savings. Of course, the do it yourself plan is the cheapest and the kid down the block is next cheapest. Before you make any rash decisions though, you should take a few things into consideration. Look at some random websites in the same business genre that you are considering entering. You may notice that some are obviously better quality than others. In fact, the best of them all have a “professional” look to them.

Page Ranking Matters

This is because, you guessed it, they were done by a professional web design company. Also, you may notice that they appear prominently on the search engine pages. That is, that they are on the first page and on or near the top, when what ever it is that you are looking for is entered into the search engine.

Ask a Profesional Web Site Designer

This is because they have been rated optimally by Google and it all has to do with SEO or “search engine optimization”. If you want to know more about what you can do to have your web site positioned above your competitors, ask a professional web site designer, because it is their job to know all of these things.