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Monthly Archives: March 2017

Structure of SEO

With the World Wide Web becoming the single most important source of information for a fast growing multitude of information seekers worldwide the critical importance of structure has been on the rise. Today most information providing portals would agree without batting an eyelid that any attempt to sidestep the vital place of structure in the portal’s growth is doomed to fail.

Structure evolved gradually with the growth of the Internet and its use. A more elementary definition of structure would be what we knew as ‘internal linking’ but structure as it is viewed today, has a much larger dimension and scope. Today, a portal defines its vision and objectives through its structure of which internal links are just a part. Internal linking is the easiest SEO process that a portal can undertake as it is based on the most essential aspect of the portal which is to link its pages meaningfully. A structure is how the various pages relate to each other and the structure of links between these pages.

Any structure has to be designed in a way that the search engines can easily read the information held by the structure and visitors are able to easily navigate around the portal or website. For instance many e-commerce portals use a structure where the home page links to all the different categories that further link to their related sub-categories. The ranking of the pages reflected on the home page reduces as one goes further down through the pages in the sub-categories. However smaller websites link each web page to the other and this way the page rank flows more evenly throughout the website as it is smaller and easy to manage. There are other websites that use a mixture of the above two methods to spread the page rank around the site as evenly as possible.

From the perspective of a search engine an important part of internal navigation is the anchor text that is used to link the pages together. In order to ensure that the link text is relevant to the information on the page the portal or website must use keywords within the internal links as much as possible. This ensures the dual purpose of helping visitors understand what the site or portal is all about while also informing the search engines about the structure of the portal or website.


Why You Have Redesign Your Website ?

If you have a business where your site has increased in size considerably over the years, you have to find out if the website still meets your needs. The addition of information to the site means you have to consider redesigning of the website for re-organization of data, and perhaps elimination of some information. Sometimes, you may also need to add some multimedia information like audio and video to help improve the effect of your message.

Improved site navigation

Another reason for a website redesign is ineffective site navigation. Sometimes as you add content to the pages, you find that the important information of the site lands up buried in the site and difficult for a surfer to access. With redesigned website, you can arrange website content systematically so that surfers have no problem reaching your content.

If your site requires the latest content on the site, you may have to make a website redesign to get rid of outdated data. You may have to revise spec sheets, change all promotional dates and if required, add some new material every week. Remember that a static looking website creates the impression that you are not serious about your business.

Remember that a well made website design gives any business a corporate identity in the business world. So if you have added new products or have changed the focus of your services, you will have to go into a website redesign to get a new home page design. Only then will you be able to get the depth and breadth of your current business across to your customers.

Use of better technology in the website redesign

Computer technology is changing and improving every other month. So if you had created your website 1-2 years ago, you will most likely need a technology update for your website. This is possible through a website redesign, especially if you had started your website using a very basic site with hard coding of everything.

Whatever the reason for your website redesign, it is better to go into a redesign by doing some prior research. You will have to get some information about the needs and demands of target audience through usability tests, feedback from visitors and online surveys. This way, you will be able to get ideas for a better website redesigning.

Remember that though you will be redesigning your website, don’t just scrape away the old website. Keep the old design as a backup folder to be loaded in case the new design fails to generate website traffic. With these thoughts in mind, you may as well have a website redesign done to generate increased traffic and better business for your online business.


Website Construction Tips

When one thinks of creating a website, the first point that comes to mind is the prices associated with constructing a website. Of course you have to pay for developing a website where costs depends on how seriously you need the website. This is because the tools and software you use in website construction determines the investment you make for your website.

Hard work leads to successful website

It is possible to build a website for free with the help of a free web host; however this sort of website is of no use to you as you don’t reap any benefits at the end. Usually the cost of website construction varies from $150 to $200 for a year which is not that high, if you can monetize your website by perhaps using Google Adsense.

Whether website construction is easy or tough depends on your knowledge of coding and programming, the type of website you intend to use and the amount of time you have to create the website. However, the most important point to remember for a successful website would be to put in lots of hard work and effort into it to reap its profits.

When considering website construction, it is important that you find a niche topic to write and propagate about as these topics draw maximum traffic. Work on expanding the subject of your website, without actually going off track by writing about unrelated things.

Listen to the wants of your visitors

Aim at advertising your website on search engines, and not only on its submission. Remember that it is not the work of the search engine to do your advertising for you. And in the process, you can make improvements in your website design by listening to what your visitors want. This way you may find solutions to your problems.

You can find out what your visitor actually wants by finding and using a stat counter. This stat counter will provide you with background information you can use for the promotion and improvement of your website. The stat counter is indeed an important tool for successful website construction.

Update the website at frequent intervals

Once the website is created work at updating the website with fresh content every 2-3 days. This is to encourage visitors to visit the website repeatedly, which will in turn improve your search engine rankings.

Your website should be simple as people today prefer surfing through websites having a simple and basic layout. Though you can lay your hands on many promotional tools for website construction, don’t use them till you have to use them. Its abuse will only lead to annoyed visitors and inefficient website construction.