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Monthly Archives: February 2017

Know Website Design Rules

1) Do not use splash pages

Splash pages are the first pages your visitor will see when they arrive at your website. They normally have a nice image with words like “welcome” or “click here to enter”. Some are flash images. In fact, they are just nice images on your page. They in fact have no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.

2) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements. So you will in turn just be wasting valuable website real estate. Instead, provide more valuable content to your visitors and weave your relevant affiliate links into your website content. Doing this will let your visitors feel that they are not being pushed to buy from you and instead want to buy from you.

3) Have a simple and clear navigation

You have to provide your visitors with a simple and very straightforward navigation menu on your website. This way even a young child will know how to use the navigation menu. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site. Also make the navigation menu stand out to your visitors. Having a navigation menu that your visitor can’t find or see will also make them leave your site.

4) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!

5) Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine. Also you can let your user control whether or not to play in audio.


Basics of Web Design

Firstly, decide on the layout of your website. Users generally prefer simple layouts, using only 2/3 frames per page so the site is easy to follow. The most popular layout is 3 columns as you find in newspapers because it is familiar and easy to understand. Stay away from ostentatious designs as users will just get confused and impatient navigating around the site. Pay attention to the white space on your website, this is the area with no text or graphics, users need to rest their eyes and if there isn’t enough white space the site can look too busy.

The font you select for your site is important as it has to be easy to read, stay with the standard font families, such as Verdana, Geneva, Arial, and Helvetica, which make web pages look better and the designs look good on most web browsers. Also they are more common to most computer operating systems. Sans-serif fonts are easier to read online because the screen resolution is not high, so use them for any text and serif font for headlines. However, when it comes to print friendly pages this is the reverse as then serif fonts are easier to read when the page is printed out. Also try to use only a few fonts as the more different kinds you use will only make the site look unprofessional and harder to read.

Make certain there is enough contrast between the text and background so the text stands out enough to see clearly.

Check graphics aren’t too big as this will involve your web pages taking a lot longer to load, a feature internet users definitely don’t like. Optimising your images will lead to a faster loading website so try to make the web images as small as you can whilst maintaining the quality. Graphics should be relevant to the subject and match written content. Don’t use graphics if they are unrelated to the site, they will just use space and slow down loading time. Images that use blink, move or flash techniques are just a distraction and generally doesn’t increase users’ attention, just drives them away.

When designing your website try not to have pages opening in new windows as users might not find their way back to your site. Remember, users prefer predictable navigation and static menus and keep content short, easy to scan and to the point. Ensure the web content answers users’ questions and use familiar language rather than fancy vocabulary. If you want to add a new feature or advanced technology to your site, consider whether it might be better to spend that money on improving what you already have. Better written content and striking headlines would be more attractive to the user than any flashing technology. Keep to these simple points and your website should be a success.


The Myths of Web Site Design

1. The first myth is that only good content spells a successful web site design. However, on the contrary, a successful website needs not only good content, but it has to be supported by animation and sound. This makes the website more attractive and pulls in more customer loyalty for the site.

2. Use of graphics has a connection with the second myth of web site design that states that too much of graphics helps improve the appearance of a web design. Though graphics are required in a website, too much of it only drives away surfers. This is because websites with too much of graphics take too long to load.

3. People generally think that the internet and web are the same. They are synonymous; however the web is limited to simple operations like transferring and formatting of ASCII text but is not useful for transferring large amounts of data. On the contrary, the internet can handle numerous tasks in a better manner than web browsers.

4. It is thought that web design only consists of typography, layout and HTML document. However though this is the approach for traditional movers, it is today necessary to implement the right prototyping, proper planning phase and implementation phase for a successful web site design.

5. Though previous concepts of the web revolved around developing a web page, today more importance is placed in creating dynamic websites that offer high transactional web applications like in e-commerce sites.

6. The myth of web site design being related to only browsers is true; however with the advancement of technology like .net enabled services, these services are now growing in popularity. This is because these services are not browser based and offer immense information and media access.

7. It is generally thought that the front end is important in determining web design. However though the front end tends to display the visual design of the web site design that gives an idea of the products or services offered in the website, both information and interaction design are important parts when presented through the back end.

8. A common myth is that things have been made easier because of the web. However though the introduction of frames, scripted actions, forms and embedded applets in web site designs has improved web processing recently, it has led to many problems in the user interface. This is a major challenge web designers have to put up with today.

9. People think that web applications are easy and fast to use. However whether it is an HTML document or a transactional web application, both of these applications have their own problems in developing codes and design. So it can’t be said that web applications are easy and fast to use.

10. Though many people ignore these myths, it is better to understand and avoid them for a better and more interactive web site design.